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Midlife Doesn’t Have to Be a Crisis. It Can Be Your Breakthrough.

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Midlife isn’t the end of the story — it’s your invitation to design your B-side: a chapter that feels free, meaningful, and fully yours.

Through private coaching, group circles, and proven tools, I help high-achieving midlife professionals reconnect to purpose and build a life they don’t want to retire from.

You’ve achieved so much—yet feel pulled in too many directions. On the outside, you’re successful; inside, you’re restless and wondering: is this it?

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Does This Feel Familiar?

Even as a coach and psychologist, midlife surprised me. I didn’t need more willpower—I needed a deep reorientation. No clear roadmap existed, so I created one to help you do it with clarity and support

Why I Created This

My B-Side Reorientation framework guides you from drifting to designing—supported by tools like the Mindset HealthScan and Mindset Maps™Inventory to create your personal blueprint

A Proven Process to Reorient Your Life

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  1. Reset Your Inner State
  2. Reclaim Your Focus
  3. Reconnect to a Bigger Vision
  4. Rebuild Your Foundation
  5. Refine Your Daily Game Plan
  6. Rewrite Your Inner Narrative
  7. Rise Through Daily Action

You’ll also access tools like the Mindset Health Scan and MindsetMaps™ Inventory to create a clear, personalized blueprint for your second half

Imagine Your Second Half as Your Best Half

Wake up with purpose and energy. Feel deeply connected to yourself and your loved ones. Design a life that feels fully yours. It’s not too late to become the man you could be.

A circular diagram titled '7 Shifts For Midlife' outlining seven steps: 1. Reset Your Inner State, 2. Reclaim Your Focus, 3. Reconnect to a Bigger Vision, 4. Rebuild Your Foundation, 5. Refine Your Daily Game Plan, 6. Rewrite Your Inner Narrative, 7. Rise Through Daily Action.

You don’t have to figure it out alone!

The B-Side Circle for Men

A private, small-group space for men readyto reconnect to purpose and create a newstory beyond old expectations.

What You’ll Experience:

  • Deep group coaching

  • Rediscovering your purpose

  • Authentic support and accountability

  • Tools to rise through daily action

Trusted By The Best Minds

I’ve worked with leaders on five continents, trained hundreds of coaches, and co-authored The Power of Mindset Change—endorsed by Tony Robbins. As one of my clients said: "Mickey helped me reconnect with my purpose and redesign my future with clarity and courage."—Jacob Susman, Founder and CEO of Ambient Fuel.

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The B-Side Reinvention Package

Includes:

  • 8 personalized coaching sessions

  • A Mindset Health Scan inventory and report

  • B-Side resources and exercises

  • BONUS: 30-min Mindset Health Scan Debrief

Valued at $3,000—now $990 for the first 5

A man giving a presentation in a classroom with a slide titled 'Science of PURPOSE'. The slide shows a diagram with the central concept 'Purpose' connected to four circles labeled 'Passion', 'Being', 'Super Power', and 'Impact'.
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Still Wondering?

Compare this to therapy or executive retreats costing $10,000+. This is deep, personal transformation that saves you time and money.

Join by 08/31, and be one of those who get the introductory price of $990!

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Why I Do This

Mickey A. Feher is a globally recognized coach, psychologist, and co-creator of theSuccess MindsetMaps™Inventory. For over two decades, he’s helped people—fromtop executives to everyday heroes—find more meaning, fulfillment, and freedom intheir lives. Mickey’s mission is simple: to help you reorient and build a lifeyou don’twant to retire from.