Midlife Doesn’t Have to Be a Crisis. It Can Be Your Breakthrough.

Midlife isn’t the end of the story — it’s your invitation to design your B-side: a chapter that feels free, meaningful, and fully yours.

Through private coaching, group circles, and proven tools, I help high-achieving midlife professionals reconnect to purpose and build a life they don’t want to retire from.

Does This Feel Familiar?

You’ve achieved somuch—yet feel pulled in too many directions. On the outside,you’re successful; inside, you’re restless and wondering: is this it?

Why I Created This

Even as a coach and psychologist, midlife surprised me. I didn’t need more willpower—I needed a deep reorientation. No clear roadmap existed, so I created one to help youdo it with clarity and support

A Proven Process to Reorient Your Life

My B-Side Reorientation framework guides you from drifting to designing—supportedby tools like the Mindset HealthScan and MindsetMaps™Inventory to create yourpersonal blueprint

Walking Glowing Border
🔽 Click to see full model with diagram
  1. Reset Your Inner State
  2. Reclaim Your Focus
  3. Reconnect to a Bigger Vision
  4. Rebuild Your Foundation
  5. Refine Your Daily Game Plan
  6. Rewrite Your Inner Narrative
  7. Rise Through Daily Action

You’ll also access tools like the Mindset Health Scan and MindsetMaps™ Inventory tocreate a clear, personalized blueprint for your second half

Imagine Your Second Half as Your Best Half

Wake up with purpose and energy. Feel deeply connected to yourself and your lovedones. Design a life that feels fully yours. It’s not too late to become the man you couldbe.

The B-Side Circle for Men

A private, small-group space for men readyto reconnect to purpose and create a newstory beyond old expectations.

What You’ll Experience:

  • Deep group coaching

  • Rediscovering your purpose

  • Authentic support and accountability

  • Tools to rise through daily action

Because you don’t have to figure it out alone

Trusted by Leaders Worldwide

I’ve worked with leaders on five continents, trained hundreds of coaches, and co-authored The Power of Mindset Change—endorsed by Tony Robbins."Mickey helped me reconnect with my purpose and redesign my future with clarity andcourage."—Jacob Susman, Founder and CEO of Ambient Fuel

The B-Side Reinvention Package

Includes:

  • 8 personalized coaching sessions

  • Mindset Health Scan

  • All B-Side resources and exercises

  • BONUS: 30-minMindsetMaps Debrief

Valued at $3,000—now $990 for the first 5

Still Wondering?

Compare this to therapy or executive retreats costing $10,000+. This is deep, personaltransformation that saves you time and money.

If you join by [date], you’ll receive afree follow-up session (€250 value)

Why I Do This

After years of preparation, midlife still caught me off guard. From how I work out, to howI digest food and sleep, from connecting with my kids to staying close to my parents andfriends—even how and why I show up at work—it was just too much to figure out allat once. I don’t want that for you. Your second half can be your best half—and I’m hereto help you design it.

Meet Mickey

Mickey A. Feher is a globally recognized coach, psychologist, and co-creator of theSuccess MindsetMaps™Inventory. For over two decades, he’s helped people—fromtop executives to everyday heroes—find more meaning, fulfillment, and freedom intheir lives. Mickey’s mission is simple: to help you reorient and build a lifeyou don’twant to retire from.